Stylitics — Marketing Performance

LinkedIn Ads Executive Overview

April 1 2026 12:00 AM – May 26 2026 11:59 PM  •  AI Image Studio Lookbook Request Active
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Attribution gap: UTM tracking is unresolved across all 47 recent HubSpot records. LinkedIn's actual contribution to MQLs cannot be measured until this is fixed.
LinkedIn campaign performance
Total spend
$2,410
$350/day budget
Impressions
60,313
13,807 unique reach
Clicks
609
All to landing page
CTR
1.01%
2x LinkedIn avg
Avg CPC
$3.96
vs. $8–12 avg
Avg CPM
$39.96
per 1,000 imp.
Post-click conversions
544
Someone clicked the ad, then completed a tracked action on-site. The number to trust.
View-through conversions
610
53% of total reported conversions. Someone saw the ad (no click) and later visited the site within LinkedIn's default 30-day window. Consider reducing this attribution window.
Performance vs. LinkedIn B2B benchmarks
CTR
1.01%
avg ~0.45%
CPC
$3.96
avg $8–12
Engagement rate
1.02%
avg ~0.6%
Avg dwell time
15.19s
aim 20s+
Weekly spend & click volume
* Apr 13, May 25: campaign paused or budget exhausted. † May 25: partial week.
Website traffic — GA4
Active users
8,909
New users
93%
8,326 of total
Avg engagement
51s
Total events
116K
Key pageViewsBounce
Retail AI Platform for Outfitting, Imagery & P…7,66615.0%
Fashion Brands Using AI (25 Leading Brands) Ni…3,98314.0%
AI Image Studio - Life-like Models for Lifesty…1,58612.1%
The Retail AI Platform1,04612.1%
Career Opportunities9614.7%
Book a Stylitics Demo: Increase Sales & Engage…74425.5%
Blog: Retail & eCommerce Insights67611.7%
Page not found - Stylitics | AI for Retailers …64318.8%
GA4 doesn't include source/medium breakdown in this export. LinkedIn's share of traffic can't be isolated — UTM tracking isn't resolving.
Lead pipeline — HubSpot
47
Form submissions
39
MQLs
8
Opportunities
CompanyStageDate
High Country OutfittersOpportunityMay 19
Patricia VillacresesOpportunityMay 12
La FiorentinaOpportunityMay 7
TeePublicOpportunityMay 3
Can YeltenOpportunityApr 27
Loeffler RandallOpportunityApr 14
SlikkOpportunityApr 13
Eddy KOpportunityApr 2
Arka BagchiMQLMay 25
VirtualcenterMQLMay 25
0 of 47 records have a resolved UTM source (0%). MQL-to-opportunity rate: 17%.
Insights
⚠️

UTM tracking is not working

Every HubSpot record has no resolved UTM source. LinkedIn receives zero attribution credit and no channel analysis is possible. Fix the destination URL in Campaign Manager before the next billing cycle.

✓

CTR is outperforming benchmarks

1.01% CTR is 2.2x the LinkedIn B2B average (~0.45%). The audience targeting and creative are connecting with the right people.

✓

CPC at $3.96 is well below average

LinkedIn B2B CPC typically runs $8–12. At $3.96, clicks are coming in at roughly half market rate.

—

View-through conversions inflate the headline number

53% of reported conversions (610) are view-through. Someone saw the ad without clicking and later visited the site within LinkedIn's default 30-day window. Post-click conversions (544) are the reliable figure.

↓

Dwell time is low at 15.2s

People are clicking but not spending long with the content. Either the ad creative doesn't match what the landing page delivers, or the audience is curious but not ready to buy. A dedicated landing page built for this audience is worth testing.

⊘

Zero social engagement

No reactions, comments, shares, or follows across the campaign period. Social engagement on LinkedIn ads extends organic reach at no extra cost. Consider creative formats designed to prompt a response.

↗

Demo page bounce rate at 25.5%

Nearly 1 in 4 visitors leave the demo page without taking action. Tighter messaging, a lower-friction CTA, and social proof above the fold are the quickest levers.

Next steps
  1. Fix UTM tracking immediately. In Campaign Manager, hard-code the destination URL with UTM parameters: utm_source=linkedin&utm_medium=paid-social&utm_campaign=ai-image-studio-lookbook-request. Don't use dynamic tokens without verifying they resolve in your CMS.
  2. Install or audit the LinkedIn Insight Tag. Set up specific conversion events (form submit, demo page visit) rather than relying on general page view tracking. This gives you actual CPA against a meaningful action.
  3. Shorten or disable view-through attribution. Reduce the view-through window from 30 days to 7 days in Campaign Manager, or turn it off. This gives you a cleaner number to report upward.
  4. A/B test the demo page. Build a dedicated landing page for the LinkedIn audience with a single CTA and above-the-fold social proof. Match the message in the ad to the message on the page.
  5. Test LinkedIn Lead Gen Forms. The current campaign requires a landing page click. Lead Gen Forms collect information without leaving LinkedIn, which typically reduces cost per lead 20–40% for B2B advertisers.
  6. Add creative variation. Try a carousel format showing product output examples against the current single image, and test a short video. LinkedIn favors accounts that test creative actively.